For companies: chatbots can improve customer experience, response time and profitability and can be useful in many aspects of the customer interaction, including customer service, presenting product recommendations and engaging customers through targeted marketing campaigns.

For customers: chatbots are easy to use and many customers prefer them over calling a representative on the phone because it tends to be faster and less invasive.

Already connected: chatbots use messenger apps that are already on billions of phones around the world, so chances are your customers already have everything they need to start using your bot.

Next big thing: chatbots are the future of customer experience and have the power to replace search windows and many apps in the not-so-distant future.